Designer of James Bond 007 Logo Dies Aged 103

Taking inspiration from Ian Fleming’s favourite gun, a Walther PPK, Caroff extended the image with a barrel and trigger and was paid $300 – a fee never increased by any residuals or royalties.

As with much of his work, the logo was also uncredited, and Caroff never received the public acclaim or name recognition of his close contemporary, Saul Bass.

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