Designer of James Bond 007 Logo Dies Aged 103
August 21, 2025
Taking inspiration from Ian Fleming’s favourite gun, a Walther PPK, Caroff extended the image with a barrel and trigger and was paid $300 – a fee never increased by any residuals or royalties.
As with much of his work, the logo was also uncredited, and Caroff never received the public acclaim or name recognition of his close contemporary, Saul Bass.
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joel's thoughts:
As an industrial design expert and consumer electronics design expert, this is a fantastic article about sound design for EVs... A niche area of design that's at the forefront of giving these cars street presence and a bit of soul.