iRobot made Roomba into an icon. Now, it’s in a huge mess
March 31, 2025
How did the creator of the iconic round robot vacuum—which has sold more than 50 million units—get into this mess?
Although there’s of course more than one answer to that question, a major factor seems to have been an ill-fated focus on dreaming up ways to move beyond the vacuum into new product categories—all the while failing to keep up with new competitors in its core business.
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Industrial Design & User Experience
Young People Are Falling in Love With Old Technology
October 7, 2025
joel's thoughts:
As a consumer electronics design expert, this is really fascinating... Driven by a feeling they’ve lost control to screens, teens and twenty-somethings are resurrecting CDs, flip phones and digital cameras