iRobot made Roomba into an icon. Now, it’s in a huge mess
March 31, 2025
How did the creator of the iconic round robot vacuum—which has sold more than 50 million units—get into this mess?
Although there’s of course more than one answer to that question, a major factor seems to have been an ill-fated focus on dreaming up ways to move beyond the vacuum into new product categories—all the while failing to keep up with new competitors in its core business.
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Billion-Dollar AI Startup, Founded by Teenagers, is Taking Pesky Humans out of Research
March 12, 2026
joel's thoughts:
The team behind Aaru is attracting brands including McDonald’s and EY by betting AI bots can predict human behavior better than humans can
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As a Consumer electronics design expert, I agree... Why One Man Is Fighting for Our Right to Control Our Garage Door Openers
February 11, 2026
joel's thoughts:
Fantastic article about the most troubling issue with today's many internet connected devices