Jaguar's massive rebranding fail sets cautionary note for heritage brands seeking an updated image
December 4, 2024
“Especially now, with the world feeling so dystopian, a heritage brand like Jaguar should be conveying feelings of safety, stability, and maybe a hint of rebellion — the kind that shakes things up in a good way, not in a way that unsettles.”
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Would You Like the Ear-Shattering Package? The Race to Make EVs Roar
September 24, 2025
joel's thoughts:
As an industrial design expert and consumer electronics design expert, this is a fantastic article about sound design for EVs... A niche area of design that's at the forefront of giving these cars street presence and a bit of soul.