Jaguar's massive rebranding fail sets cautionary note for heritage brands seeking an updated image
December 4, 2024
“Especially now, with the world feeling so dystopian, a heritage brand like Jaguar should be conveying feelings of safety, stability, and maybe a hint of rebellion — the kind that shakes things up in a good way, not in a way that unsettles.”
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How the BIC Cristal Ballpoint Pen Became the Most Successful Product in History
June 11, 2025
joel's thoughts:
Not long after its introduction in 1950, the Cristal became ubiquitous around the world, so ideally did it suit human needs at a price that would have seemed impossibly cheap not so very long ago