Jaguar's rebranding effort just keeps rolling downhill... The car they finally revealed is simply not a Jaguar.
December 9, 2024
Bypassing 90 years of heritage and unashamedly looking unlike anything else on the road, the brand’s radical relaunch EV could be as polarizing as the ad campaign that preceded it.
Related Posts:
Industrial Design & User Experience
Patent Litigation & Intellectual Property
Billion-Dollar AI Startup, Founded by Teenagers, is Taking Pesky Humans out of Research
March 12, 2026
joel's thoughts:
The team behind Aaru is attracting brands including McDonald’s and EY by betting AI bots can predict human behavior better than humans can
Industrial Design & User Experience
Patent Litigation & Intellectual Property
As a Consumer electronics design expert, I agree... Why One Man Is Fighting for Our Right to Control Our Garage Door Openers
February 11, 2026
joel's thoughts:
Fantastic article about the most troubling issue with today's many internet connected devices