Jaguar's rebranding effort just keeps rolling downhill... The car they finally revealed is simply not a Jaguar.
December 9, 2024
Bypassing 90 years of heritage and unashamedly looking unlike anything else on the road, the brand’s radical relaunch EV could be as polarizing as the ad campaign that preceded it.
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Industrial Design & User Experience
Young People Are Falling in Love With Old Technology
October 7, 2025
joel's thoughts:
As a consumer electronics design expert, this is really fascinating... Driven by a feeling they’ve lost control to screens, teens and twenty-somethings are resurrecting CDs, flip phones and digital cameras