Murray McCory Dies; JanSport Founder Created the School Backpack
November 5, 2024
Mr. McCory took an existing product, a lightweight, frameless pack used for short hikes, and added a reinforced bottom, nylon zippers and other tweaks to make it campus-friendly. He decided to leave the leather swatch, originally used for lashing poles to the bag, on its back panel — someone might want to attach an umbrella, he figured. Today, the patch, though rarely used, is a signature element of the JanSport look.
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joel's thoughts:
It can feel like the brand is turning its back on everything that it stood for — and therefore it feels like its turning its back on us, the people who subscribe to that idea or ideology