New Marvel Logo Looks Just Like Old Marvel Logo

June 25, 2024

“Marvel,” rendered in a white font encased by a red block, now sits beside “comics” in white-on-black—an inversion of Marvel Studios’ famous black-on-white logo.

Read ARticle
Related Posts:
Industrial Design & User Experience
Trade Dress & Trademark Litigation
How the Pontiac Trans Am’s Screaming Chicken got its wings
September 29, 2025
joel's thoughts:

How one of the most iconic - and cheesiest - branding moves came to be, and almost didn't

read article
read Blog
Industrial Design & User Experience
Innovation, Technology & Culture
Would You Like the Ear-Shattering Package? The Race to Make EVs Roar
September 24, 2025
joel's thoughts:

As an industrial design expert and consumer electronics design expert, this is a fantastic article about sound design for EVs... A niche area of design that's at the forefront of giving these cars street presence and a bit of soul.

read article
read Blog

Insights

What I've been thinking about lately.

Innovation, Technology & Culture
Industrial Design & User Experience
Trade Dress & Trademark Litigation
Patent Litigation & Intellectual Property