Pantone’s 2026 Color of the Year Is ‘White’... OK.

December 4, 2025

it’s a pretty fancy name for … white. Or “a symbol of calming influence in a frenetic society” as well as “a blank canvas” on which we can all start again.

Have they gotten it right? Reporters for the Styles desk sat down to debate.

‍

Read ARticle
Related Posts:
Innovation, Technology & Culture
How Popcorn Took Over the Movies
April 16, 2026
joel's thoughts:

At first, theater owners wanted nothing to do with the noisy snack. But then came the Great Depression.

read article
read Blog
Industrial Design & User Experience
Patent Litigation & Intellectual Property
Billion-Dollar AI Startup, Founded by Teenagers, is Taking Pesky Humans out of Research
March 12, 2026
joel's thoughts:

The team behind Aaru is attracting brands including McDonald’s and EY by betting AI bots can predict human behavior better than humans can

read article
read Blog

Insights

What I've been thinking about lately.

Innovation, Technology & Culture
Industrial Design & User Experience
Trade Dress & Trademark Litigation
Patent Litigation & Intellectual Property