Seriously, one of the best articles on down-to-earth Design thinking I've read... It doesn't have to be rocket science

“Based on personal experience,” he wrote, “I feel that this little indicator would remove the guesswork of which side I want to park.” He continued: “For the minor investment involved on the company’s part, I think it would be a worthwhile convenience.”

Once he sent it, he had no clue if anything would ever come of his suggestion.

“I typed it up and turned it in,” Moylan said in a 2018 podcast, “and forgot completely about it.”

The executives of the Ford Motor Company didn’t.

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