Seriously, one of the best articles on down-to-earth Design thinking I've read... It doesn't have to be rocket science
January 6, 2026
“Based on personal experience,” he wrote, “I feel that this little indicator would remove the guesswork of which side I want to park.” He continued: “For the minor investment involved on the company’s part, I think it would be a worthwhile convenience.”
Once he sent it, he had no clue if anything would ever come of his suggestion.
“I typed it up and turned it in,” Moylan said in a 2018 podcast, “and forgot completely about it.”
The executives of the Ford Motor Company didn’t.
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Billion-Dollar AI Startup, Founded by Teenagers, is Taking Pesky Humans out of Research
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joel's thoughts:
The team behind Aaru is attracting brands including McDonald’s and EY by betting AI bots can predict human behavior better than humans can