Starbucks beat expectations last quarter... It credits the humble handwritten note

“Despite the technological advances in online retailing, the human touch continues to be essential to relationships between retailers and customers,” the study’s authors wrote. Improving its app is another step Starbucks says it’s taking as part of its comeback, but a simple analog solution could also prove useful. Might what works for online retailers prove equally successful for selling Iced Brown Sugar Oatmilk Shaken Espressos? Starbucks certainly hopes so.

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