Toughest Rebranding in Human History?
June 4, 2026
"Original Hooters has always been a family-friendly restaurant, so this isn’t a major shift, but rather a reclamation of who we’ve always been," said Michela DellaMonica, a company spokesperson. "Since we’ve taken back full control of the brand, we are 'returning to our roots' across all stores we now own."
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The Iconic Cast-Iron Tourist Binoculars Are Fighting to Survive a Cashless World
September 10, 2026
joel's thoughts:
New owners are retrofitting the scenic viewers with tap-to-pay technology now that fewer people have quarters in their pockets