William Post, Pop-Tart Inventor, Dies at 96

Not sure how I missed this... Honestly, I'd put the Pop Tart up there in the top 100 products ever. And Jerry Seinfeld is about to come out with a documentary on Pop Tarts, to the extent I needed any support for that opinion:-)

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The fascinating story behind patriotic Bomb Pop and Firecracker popsicles

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joel's thoughts:

As we head into August, it seems like a good time to learn the fascinating design- and trademark litigation - history of America's most powerful frozen treat

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joel's thoughts:

For a company built on creativity, this new logo / branding strategy is disappointing at best...

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William Post, Pop-Tart Inventor, Dies at 96

March 11, 2024

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