Candy Shape Indicating Flavor is Functional, Not protectable as Trade Dress

October 16, 2023

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William Post, Pop-Tart Inventor, Dies at 96
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A bakery manager in Michigan, he worked with Kellogg’s to create the snack which became a timeless American classic.

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Can This CEO Save a Sneaker That Lost Its Cool?
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joel's thoughts:

Can a true master of brand building save Vans? Interesting insights and a fresh approach to learn from