Normal vs Weird Branding

Designer of James Bond 007 Logo Dies Aged 103

August 21, 2025

joel's thoughts:

One of the most iconic, enduring logos in history only made it's designer $300...

Trade Dress Litigation for Scent? Yes, You Can Trademark the Smell of Childhood

April 7, 2025

joel's thoughts:

In a unique development in the world of trade marks, Crayola has recently secured legal protection for the distinctive smell of its crayons.

Insights

What I've been thinking about lately.