The Fine Print: Avoiding IP Pitfalls in Unlicensed Fonts

David is winning the protein brand wars by saying nothing at all

January 21, 2026

joel's thoughts:

David protein bars' brilliant branding stands out by embracing simplicity...“It’s loud by being quiet."

Seriously, one of the best articles on down-to-earth Design thinking I've read... It doesn't have to be rocket science

January 6, 2026

joel's thoughts:

The Genius Whose Simple Invention Saved Us From Shame at the Gas Station

Insights

What I've been thinking about lately.