Find a User Experience Expert! Weird Gear Shifters Are Ticking Off Customers
May 2, 2025
Sometimes, automakers can't help but try to reinvent the wheel, and that's exactly what is happening with gear shifters these days. Gone are the days of conventional PRNDL shifters on the column or in the center console. In their place are knobs, balls, joysticks and even touchscreen controls. People aren't thrilled.
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joel's thoughts:
The team behind Aaru is attracting brands including McDonald’s and EY by betting AI bots can predict human behavior better than humans can
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As a Consumer electronics design expert, I agree... Why One Man Is Fighting for Our Right to Control Our Garage Door Openers
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joel's thoughts:
Fantastic article about the most troubling issue with today's many internet connected devices